2. 98% of Gen Z report owning a smartphone, on average receiving their first at … Mental Wellness. The list goes on and includes male beauty influencers, which is expected to be a large area of future growth, and even stretches to virtual influencers. Get uncommonly close to making them smile with our teen-tested Christmas list, featuring Gen Z-pleasing … App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 1. Gen Z consumers are on track to outspend their cohorts on wellness products – 45% told us they spend more to stay well today than a year ago. Given all the changes and challenges the world has faced this year, Gen Zs are keeping an even closer eye on brands and influencers than before. Take one quick scroll through Instagram and you might think all influencers are millennials or members of Gen Z. 2. Gen Z Gen Y Gen 35+ Gen Z: n = 843; Gen Y: n = 1,021; Gen 35+: n = 1,592 Key insights • Generation Z places particular importance on convenience when it comes to apps and digital products. When it came to wellness what wasn’t surprising was that 94% participate in health and lifestyle activities – no shock there. The power of influencers is reflected by Charlotte Tilbury, a British make-up artist, who has more than ten times … We’re highlighting five Hong Kong-based wellness influencers from the Gen.T List 2020 who are leading the health and wellness scene by storm. Thankfully, you can browse these 100 Gen-Z-approved gift ideas that span every interest, ranging from niche beauty care and ironic room decor to malleable smartphone tripods and retro-inspired sneakers. This is an area on which companies should definitely focus. 5 Gen-Z influencers you need to know ... BuzzFeed wants to become an authority of sexual wellness for millennials with a new branded sex toy . One notable example includes the Sloth Essential Oil … The guest list at the party was a who’s who of Gen-Z celebs, including TikTok queen Charli D’Amelio and her sister Dixie, who are apparently still allowed at the Hype House despite their messy split from the group earlier this year. Fact. According to a report by business intelligence platform PSFK, 500 Gen Zers and millennials were surveyed to uncover the differences in the generations’ values, priorities and behaviours. While they may be skilled at using social media, they’re not using it as a vehicle for “building their personal brand” or … Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust December 16, 2019. Gen Z is Spending More on Health and Wellness. From modernising the image of traditional Chinese medicine, to turning online group fitness classes into games, here are the leading wellness influencers … Did you know Gen Z-ers are 1.3x more likely to choose a product based on a recommendation by an influencer than a recommendation by a celebrity? As the largest, most diverse group in history, Gen Z-ers care a lot about authenticity and inclusivity. The Digital Wellness Space. The future of travel influencers. They crave moments of calm, and actively seek out brands that go out of their way to offer support in this emotionally complex world. Gen Z doesn’t have that luxury, things are constantly changing,” Sachs concluded. Skin care and cosmetics are identity builders as well as part of an important wellness and health routine. That compares with 35% of the total population and 40% of Millennials. The Gen Z wellness era is upon us and it is going to really shake things up. 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